I finally got my hands on the Rimmel Show Off after seeing rave reviews about the same.
I had to review this because I had a different opinion about this.
The Rimmel website says: Its neither a lipstick nor a gloss. Its bigger than that.
This is actually true to its claim. Pigmentation of a lipstick and shiny like a gloss. Although not at all sticky.
Highly pigmented. Actually covered up my pigmented lips pretty decent.
Very smooth application.
Moisturising, did not dry my lips even after it wore off. Even the matte version is very moisturising.
Price wise very cheap, I mean 5 dollars for a lipstick, bring it on!
It didn't even last me 2 hours. It wore off after like one hour, it was as if I had not worn a lipstick at all.
At work, I literally I had to keep this lacquer in my pants pocket so that I could touch up every time I see a mirror. ;-)
Seriously it didn't last me even when I didn't drink or eat anything.
To sum it up:
Although I love the colors, I wouldn't repurchase this product because I do not have the patience to touch up every hour.
Although they don't claim it to be long lasting, 2 hours lasting power is the least expectation, especially from Rimmel since they have been giving us super products.